About Us


For more than fifteen years, JoEllen Elam has been bringing garment fantasies to life, combining fashion and fairytales, she designs pieces directly out your dreams.

Her creations are an invitation to a very special world that flourishes because of her seemingly endless imagination.

JoEllen is self-taught and it's through her tenacity that she has turned a love for cosplay into an incredible business. Publishing original sewing patterns with Simplicity, enabling others to create their own fantastical costumes and accessories!

She and her small team in Los Angeles, California bring forth a fantasy that will transform you into like the main character of your own story!