About Us

 

✨ Meet JoEllen Elam Conway — the fairy couturière behind Firefly Path, where moonlight meets velvet and dreams are stitched into gowns. Based in Los Angeles and often found wandering through forest glades or gathering inspiration from myth and nature, she conjures creations that whisper of Elven royalty, enchanted gardens, and star-crossed legends.

JoEllen has been sewing for over two decades, blending whimsy with precision in every stitch. Each ivy-wrapped circlet and petal-layered gown is a tribute to fantasy’s finest. Her work has been featured in magazines, music videos, and fashion editorials, and she has designed sewing patterns for Simplicity Patterns—inviting others to craft a little fairytale of their own.

Firefly Path is a small, passionate team devoted to making magic real. JoEllen is joined by master seamstress Alexandra Prigge, whose craftsmanship brings each design to life, and Emily O'Dette, who guides our clients with care and grace through the custom journey. Together, they create wearable enchantment for those who believe fashion should feel like stepping into a dream.